The Wine Down welcomes Tequila Fortaleza impresario Guillermo Sauza to discuss the finer points of one of the world’s most celebrated spirits. Being a member of what is perhaps the most celebrated tequila family ever has provided Guillermo with a special knowledge of the history, traditions and current refinements to the art of tequila making.
It is a surprisingly in-depth account of all the components–from history and the family tricks of distillation, to tasting some of the most nuanced and sophisticated tequilas available. Salud!
Guillermo Sauza is a fifth generation family member of one of the most prominent families in the tequila industry. With the shadow of his great great grandfather Don Cenobio Sauza and his Grandfather Don Eladio Sauza looking over his shoulder, Guillermo Sauze has reactivated one of the original family distilleries and is producing one of the finest hand crafted tequilas made today, Tequila La Fortaleza.
00:01 Welcome to the Wine Down.
00:51Introducing Guillermo Sauza, the world’s most interesting man.
03:45 The family history of the Sauza family.
06:01 The difference between Mezcal and Tequila.
08:13 Some important historical influences on Tequila production.
12:35 Learning about the Agave plant.
14:19 The transition from labeling it ‘Vino de Mezcal,” to ‘Tequila.”
16:08 A tale of two families–the Sauzas and Cuervos.
17:02 The modern standardization of Tequila purity.
21:34 The Fortaleza distillery–last one left of the original three.
25:34 Clip of the distillery and Guillermo in Mexico.
30:12 The handmade brand and the intensive labor involved.
33:35 Particulars of each distillery and creating a signature taste in milling.
36:45 Working with distillers and achieving consistency.
39:05 Organics in agave farming and the advantages of a stone mill.
41:53 Tasting the Blanco, “The true essence of our distillery.”
44:15 The label that tells a story.
45.25 Fortaleza and the rising cache among purveyors.
46:42 Guillermo’s thoughts on the Blanco.
48:38 The generations of Sauza family and being raised in both the US and Mexico.
50:32 The barrel aged Reposado and Añejo.
54:00 Aging on the Añejo for years.
56:04 Price points on the tequilas.
57:00 Tequila: the most expensive distilled spirit in the world?
57:53 Maturing tastes and growing past early tequila mistakes.
59:27 “I’m not an owner anymore, I’m a caretaker for the next generation.”
1:00:12 The legendary cave parties for Day of the Dead and the industry party in July.
1:01:50 Following Tequila Fortaleza and finding it in local establishments.
1:03:10 Gracias y adios!