Are Organic Foods Better For You? The Perils of Reading Food Labels w/ Fabio Viviani
Episode 95 : Media Mayhem
Episode Synopsis
Fabio Viviani brings his experience as a restauranteur and tv chef to the table to discuss eating as healthy as is possible within your means. As there is no shortage of hoity-toity cooking as well as cheap, hormone-infused food Fabio talks about the different places the sedentary American lifestyle is looking to eat.
He also discusses marketing to women, and having a sustainable business model that can thrive.
Guest Bio
Chef Fabio Viviani has possessed a passion for food since his childhood growing up in Florence, Italy. At age 11, Viviani worked nights at a local bakery (since he was too young to officially join the staff) and, over his teenage years, held several positions in the restaurant industry, even serving under the mentorship of Simone Mugnaini, an iconic figure in the Italian restaurant scene.
Between his training in Italian and Mediterranean cuisine at IPSSAR Saffi and working with culinary luminaries such as Simone Mugnaini, Alessandro Panzani and Saverio Carmagini, Viviani owned and operated 5 restaurants in Florence, a Farm House and 2 nightclubs by the time he was 27. Although a well-respected business man in Italy, he was ready for a change and moved to Ventura County, CA. There he opened Cafe Firenze in Moorpark and, soon after, popular Los Angeles Italian eatery, Firenze Osteria, North Hollywood.
Fabio Viviani is perhaps best known for his appearance on season 5 of Bravo’s hit reality series “Top Chef” in 2008, earning the “Fan Favorite” title. Vivianireturned to Bravo in 2010 to compete in their “Top Chef All Stars” edition and a spinoff culinary reality show “Life after Top Chef”, on air now. His on screen appearances have propelled him to become one of the fastest growing household names in the country. A gregarious host and entertaining guest, Viviani has appeared in a number of television cooking segments and is a recurring guest on television shows such as Good Morning America, The Talk, The Chew, Ellen Degeneres, Good Day LA, Access Hollywood, and hosts a regular spot on QVC channel with various kitchen appliances and products. He is also the host of the award-winning web series “Chow Ciao!” on Yahoo!, the #1 lifestyle and food show on the internet that airs weekly on Mondays.
Off screen, Viviani is a regular headliner at global food events and festivals, sells a line of ceramics cookware at Bed Bath & Beyond, and is a proud endorser of beloved brands such as Bialetti Cookwear, Bertolli Olive Oil and Yahoo.com. He has authored two successful cookbooks, Cafe Firenze Cookbook and The Skinny Country, and his e-book Did I Really Make Breakfast?, appeared on multiple Amazon bestseller lists within weeks of release. He will also share is family recipes with the world in a cookbook, due out in 2013. Viviani regularly shares recipes with his fans through is newsletter, Fabio’s Kitchen Academy. Rounding out the Fabio Viviani brand,Viviani offers elite restaurant consulting through his program, Firenze Consulting. Viviani has also opened a third restaurant called Siena Tavern in Chicago, Illinois in 2013.
Episode Breakdown
00:01 Coming up on Media Mayhem
01:05 Opening a new restaurant.
03:35 Obesity in America and sedentary lifestyles.
07:20 How to cook and eat healthy, without avoiding starches.
09:13 The importance of natural ingredients.
16:20 Buying the best you can afford.
19:40 Marketing to women and building a story.
23:42 Working with women in the dining industry.
30:10 Getting spread too thin and over-exposure.
34:50 The difference between celebrity chefs and substantive cooking.