Let's talk about it.

Success Beyond Reality TV with Fabio Viviani

Top Chef creative whirlwind Fabio Viviani joins Media Mayhem to discuss life beyond Reality TV and the true way to use social media for your benefit.

From developing a game plan for success that transcends ‘dreaming’, to the importance of a work ethic–recession or not–Fabio shows how an infectious enthusiasm can expand your business to new levels. He even gives us a taste of Italian and American politics.

Guest Bio

Chef Fabio Viviani has possessed a passion for food since his childhood growing up in Florence, Italy. At age 11, Viviani worked nights at a local bakery (since he was too young to officially join the staff) and, over his teenage years, held several positions in the restaurant industry, even serving under the mentorship of Simone Mugnaini, an iconic figure in the Italian restaurant scene.

Between his training in Italian and Mediterranean cuisine at IPSSAR Saffi and working with culinary luminaries such as Simone Mugnaini, Alessandro Panzani and Saverio Carmagini, Viviani owned and operated 5 restaurants in Florence, a Farm House and 2 nightclubs by the time he was 27. Although a well-respected business man in Italy, he was ready for a change and moved to Ventura County, CA.  There he opened Cafe Firenze in Moorpark and, soon after, popular Los Angeles Italian eatery, Firenze Osteria, North Hollywood.

Fabio Viviani is perhaps best known for his appearance on season 5 of Bravo’s hit reality series “Top Chef” in 2008, earning the “Fan Favorite” title. Viviani returned to Bravo in 2010 to compete in their “Top Chef All Stars” edition and a spinoff culinary reality show “Life after Top Chef”, on air now. His on screen appearances have propelled him to become one of the fastest growing household names in the country. A gregarious host and entertaining guest, Viviani has appeared in a number of television cooking segments and is a recurring guest on television shows such as Good Morning America, The Talk, The Chew, Ellen Degeneres, Good Day LA, Access Hollywood, and hosts a regular spot on QVC channel with various kitchen appliances and products. He is also the host of the award-winning web series “Chow Ciao!” on Yahoo!, the #1 lifestyle and food show on the internet that airs weekly on Mondays.

Off screen, Viviani is a regular headliner at global food events and festivals, sells a line of ceramics cookware at Bed Bath & Beyond, and is a proud endorser of beloved brands such as Bialetti Cookwear, Bertolli Olive Oil and Yahoo.com. He has authored two successful cookbooks, Cafe Firenze Cookbook and The Skinny Country, and his e-book Did I Really Make Breakfast?, appeared on multiple Amazon bestseller lists within weeks of release. He will also share is family recipes with the world in a cookbook, due out in 2013. Viviani regularly shares recipes with his fans through is newsletter, Fabio’s Kitchen Academy. Rounding out the Fabio Viviani brand, Viviani offers elite restaurant consulting through his program, Firenze Consulting. Teaming up with the Chicago’s most innovative restaurant consulting group, Dine|Amic, Viviani will also open a third restaurant called Siena Tavern in Chicago, Illinois in 2013.

Episode Breakdown

00:01 Coming up on Media Mayhem.
01:11 Welcoming Fabio Viviani.
02:29 Getting exposure from Top Chef.
03:36 Rejecting Top Chef initially, and then agreeing to participate.
04:58 Opening restaurants in LA and in Chicago.
06:09 How to segue Reality TV notoriety to success in the real world.
09:10 Creating a successful social media presence.
14:08 People with goals and no plan and Italy vs. America.
16:54 Developing a business acumen from nothing.
19:27 “Life after Top Chef,” and getting a life coach.
23:11 Being strategic and executing a plan with a team of people.
24:08 “Do you do all your social media yourself?”
25:02 Weighing in on politics in America and Italy.
27:02 Attitudes towards women in Italy, “The birthplace of gentlemen.”
29:31 Having a newsletter and engaging with an audience.
33:47 Using social media to have a conversation and not sell.
35:28 What chefs at home really need to know.
37:26 When chefs stuff socks in their underwear without common sense.
40:14 The difficulty with desserts.
41:33 “Italy is the new black when it comes to food.”
42:25 Celebrity chef culture in America.
44:39 The understood balance for Reality TV.
47:31 The difference between reality stars and movie stars.
49:39 Is the American dream still present in this economy.
52:35 Where to find Fabio.
54:05 Thanks and goodbye!

Comments

Guest Bio

Chef Fabio Viviani has possessed a passion for food since his childhood growing up in Florence, Italy. At age 11, Viviani worked nights at a local bakery (since he was too young to officially join the staff) and, over his teenage years, held several positions in the restaurant industry, even serving under the mentorship of Simone Mugnaini, an iconic figure in the Italian restaurant scene.

Between his training in Italian and Mediterranean cuisine at IPSSAR Saffi and working with culinary luminaries such as Simone Mugnaini, Alessandro Panzani and Saverio Carmagini, Viviani owned and operated 5 restaurants in Florence, a Farm House and 2 nightclubs by the time he was 27. Although a well-respected business man in Italy, he was ready for a change and moved to Ventura County, CA.  There he opened Cafe Firenze in Moorpark and, soon after, popular Los Angeles Italian eatery, Firenze Osteria, North Hollywood.

Fabio Viviani is perhaps best known for his appearance on season 5 of Bravo’s hit reality series “Top Chef” in 2008, earning the “Fan Favorite” title. Viviani returned to Bravo in 2010 to compete in their “Top Chef All Stars” edition and a spinoff culinary reality show “Life after Top Chef”, on air now. His on screen appearances have propelled him to become one of the fastest growing household names in the country. A gregarious host and entertaining guest, Viviani has appeared in a number of television cooking segments and is a recurring guest on television shows such as Good Morning America, The Talk, The Chew, Ellen Degeneres, Good Day LA, Access Hollywood, and hosts a regular spot on QVC channel with various kitchen appliances and products. He is also the host of the award-winning web series “Chow Ciao!” on Yahoo!, the #1 lifestyle and food show on the internet that airs weekly on Mondays.

Off screen, Viviani is a regular headliner at global food events and festivals, sells a line of ceramics cookware at Bed Bath & Beyond, and is a proud endorser of beloved brands such as Bialetti Cookwear, Bertolli Olive Oil and Yahoo.com. He has authored two successful cookbooks, Cafe Firenze Cookbook and The Skinny Country, and his e-book Did I Really Make Breakfast?, appeared on multiple Amazon bestseller lists within weeks of release. He will also share is family recipes with the world in a cookbook, due out in 2013. Viviani regularly shares recipes with his fans through is newsletter, Fabio’s Kitchen Academy. Rounding out the Fabio Viviani brand, Viviani offers elite restaurant consulting through his program, Firenze Consulting. Teaming up with the Chicago’s most innovative restaurant consulting group, Dine|Amic, Viviani will also open a third restaurant called Siena Tavern in Chicago, Illinois in 2013.

Comments

Comments

Past Episodes

No Thanks