A Japanese lingerie company is raising eyebrows for its latest invention – a bra inspired by the Disney animation hit Frozen that changes colors and patterns when touched.
The garment - dubbed the “Close Sister Bra” by manufacturer Triumph - is always marketed in ads by two women interacting while wearing the colorful, flashing bras.
It has become a Japanese fashion trend for women to wear matching outfits to recognize and reinforce their friendship.
“The depictions, in movies and the like, of sisters helping each other and becoming more confident, have moved all of Japan,” a Triumph spokesperson explained about the ad campaign.
The bra is made of electronic paper, so when it comes into contact with another Close Sister Bra, it will change patterns - transforming from a light blue snowflake design to a dark, twinkling, starry-night theme.
There are even heart-shaped pad inserts that can boost the bird’s eye view of a woman’s cleavage.
As if the bra and “sister” concept was not odd enough, the bra comes in only two sizes: “Big Sister” and “Little Sister.” But the company says the Close Sister Bra is only for exhibition purposes, and won’t actually be sold in Japan – at least not yet!
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