Allison has an in depth one-on-one with legendary advertising strategist, Robert Chandler where they openly explore the intricacies of the industry. Mr. Chandler shares candidly about his history and experiences in advertising over the last few decades shedding light on the changing cultural and political landscape, advertising ethics and how best to ‘execute the concept.’

Robert Chandler, fearless leader of General Levitation, is a creative director, copywriter, and advertising strategist of wide and eclectic experience. Majoring in technology – though hardly limited to it — he is apparently the only person on the planet to serve as creative director for three cornerstone tech companies — Apple, IBM, and Microsoft, which accounts for his being completely conversant in the world of Web communications that he played his bit in popularizing.
Robert has led in senior creative roles at the world’s premiere agencies, including ChiatDay, BBDO, and Ogilvy & Mather. His group at Ogilvy originated the worldwide IBM “subtitles” campaign, “Solutions for a small planet” featuring Nuns, elderly Frenchmen, and international surfers. At BBDO, he helped build for Apple their powerful brand. Highlights included the Randy Newman “I’m different” spot. For Microsoft his campaigns launched many watershed products, including Excel, Word, & Windows.
As head of General Levitation, he designed the launch for Hitachi PC, renaming that company Hitachi Mobilized Computing. Driven by the theme “Make things happen wherever you happen to be,” Hitachi accelerated in six months from a standing start to the top tiers in market share. He later launched NetZero, the pioneer free Internet access provider with the highly successful “Defenders of the Free World” campaign.
Other clients handled under the aegis of their international agencies include the Navy, Chevrolet, Nissan, Sony, Mitsubishi, Alaska Airlines, and Continental Airlines.
Meanwhile, Robert’s glamorous Hollywood twin focused on entertainment advertising for ABC, CBS, and the launch of E! As well as hundreds of movies including such classics as Jaws, All the President’s Men, Midway, One Flew Over the Cuckoo’s Nest, The Right Stuff, and Risky Business.
Robert’s work has won every major ad award for his clients- — Clios, One Show, Beldings, N.Y. Art Directors Club, + Gold and Silver Lions at Cannes. Some of his campaigns won zero awards, but nonetheless, were very good for business.