The Lip News
Episode 42
Social Media and the Psychology of Sharing in the Digital Age
Social media, Twitter, the psychology of sharing, and the ways people use digital storytelling to reflect themselves and create social standards is explored with TELL EVERYONE: WHY WE SHARE AND WHY IT MATTERS author Alfred Hermida. We also explore how credibility is established on social media, and how branding and commercialism effects the online info exchange, as well as forecast the future of social media in this Lip News Interview, hosted by Gabriel Mizrahi.
Episode Breakdown
00:01 Welcome Alfred Hermida to The Lip News.
00:40 How we think of social media and create social bonds.
04:45 Twitter, our emotions, and social norms.
08:54 Neuroscience and sharing.
10:27 Finding our role in digital storytelling.
13:28 Information sharing: Clues to credibility.
15:17 Brands, content and monetization.
18:13 The future of social media and communication.
21:18 Thank you and goodbye.
Guest Bio
Alfred Hermida is an award-winning online news pioneer, digital media scholar and journalism educator, and author of Tell Everyone: Why We Share and Why It Matters. An associate professor at the Graduate School of Journalism at the University of British Columbia in Vancouver, Canada, he is at the forefront of research into social media and new digital forms of storytelling and audience engagement.
Hosts
Lissette Padilla
Mark Sovel
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