While Hollywood attempts to tackle its diversity problem, smaller production studios and independent content creators have slowly been building diverse audiences and stories to connect with underserved demographics. Jubba Seyyid, Sr. Director of Programming at TV One, discusses the challenges of competing with larger networks, as well as the benefits of partnering and integrating brands targeting the African American community in this Lip News interview hosted by Sasha Kai Parker.
Watch the full Lip News interview HERE.
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