Britain’s The Sun tabloid is getting rid of its famous Page 3 of topless models after carrying the popular fixture for more than 40 years.
The decision by the Rupert Murdoch-owned publication – which apparently took effect on Friday with no fanfare – follows movements for several years calling for an end to the nude pictorials.
There was some speculation that because the parent company News International had not yet made an official announcement, it might be waiting to assess reaction before committing to an absolute position.
The campaigns against Page 3 branded the feature sexist and highly offensive to women in modern society. But some government officials were already applauding The Sun’s apparent decision.
Education Secretary Nicky was quoted as saying it was high time the tabloid made the move. “This is a long-overdue decision and marks a small but significant step towards improving media portrayal of women and girls. I very much hope it remains permanent.”
A spokesman for the movement No More Page 3 also reacted to the reported news. “We’re hearing the Sun may have dropped Page 3. This could be truly historic news and a great day for people power.”
The Sun‘s website is expected to continue to show photos of nude women – but only to paying customers.
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