00:01 Intro to the Wine Down.

00:47 Welcoming Richard Sanford

02:44 What motivates the godfather of the Pinot Noir world?

04:45 The first cuttings for Pinot Noir in California.

06:05 How did you first get interested in the possibilities of wine in California?

08:08 How were the initial reactions to the vineyards?

12:06 How did you figure out where to plant?

14:59 What did you originally plant?

16:31 How has the region changed?

18:39 The first harvest and harvesters.

20:51 The response to the first release.

26:19 The characteristics of a Pinot Noir.

28:43 Separating from Sanford and Benedict.

31:04 Going organic from a conventional background.

32:57 Keeping farming basic in the age of marketing.

35:36 A peanut butter and jelly last meal for ants.

39:06 The standard of “organic.”

42:03 Following your bliss and inspiration.

44:24 The “primary” wine: the Alma Rosa Pinot Noir.

45:11 The advantages of owning (or not) your vineyard.

46:57 “Something very important about Pinot Noir,” the European clones.

50:15 The progression of taste in wine.

51:24 The decision to leave Sanford winery and create Alma Rosa.

56:02 Naming the brand in the tradition of the ranches.

57:34 Transitioning customers to Alma Rosa from Sanford?

59:49 Using nature in a supporting role and working toward animal and eco-conservation.

1:03:42 Future goals for Alma Rosa?

1:05:41 Thanks to Richard.