The Death of Cable and Rise of New Media with Seth Shapiro
Episode 112 : Media Mayhem
Episode Synopsis
The digital media world has changed the landscape of entertainment, and not all industries and networks have responded to the change well. Seth Shapiro joins Media Mayhem to discuss the death of cable, and how new platforms have revolutionized how we think about tv-which happens to be in a Sopranos-sparked golden period that’s not going to last forever…
Guest Bio
Two-time Emmy Award winner Seth Shapiro is a leading voice in digital media. His work includes major projects in TV, online, multiplatform, games and music with Disney, Comcast, DIRECTV, Intel, IPG, Showtime, Verizon, Universal Pictures, Goldman Sachs and a wide range of innovative new ventures.
Shapiro is President of Village Green Network, Principal of New Amsterdam Media and Adjunct Professor at the USC School of Cinematic Arts. He was previously Partner at Media Valuation Partners and Co-Founder of ARC (VOD service in 15 million cable homes).
As Head of Production at DIRECTV Advanced Services, Shapiro launched over 25 services on four platforms, including NFL Sunday Ticket Digital , Microsoft’s UltimateTV and TiVo by DIRECTV, the world’s first major DVR platform.
Shapiro is a Governor at the Academy of Television of Arts & Sciences, the home of the Primetime Emmys. He sits on the Annenberg Research Council, the TV Academy’s Digital Committee, the Producer Guild’s New Media Council and Advisory Boards including the Mobile Excellence Awards and OVP Venture Partners. A frequent keynote speaker, he is a Magna cum Laude graduate of New York University and was Adelbert Alumni Scholar at Case Western Reserve University and the Cleveland Institute of Music.
Episode Breakdown
00:01 Coming up on Media Mayhem.
01:00 Welcoming Seth Shapiro.
02:29 The death of cable.
05:40 Everyone watching programs on many platforms on demand.
09:09 An example looking at a music platform.
11:03 Networks carving out their identity and being a consultant.
14:25 AMC and Netflix, vs. HBO and Showtime.
16:55 The Sopranos revolution.
23:30 The global market and global television.
26:40 Rating television’s adaption to new media.
29:40 Looking at Spielberg and Lucas’ comments on the changing studio system.
33:55 The new problem of reaching an audience.
38:15 Reluctance to let go of the old modes of doing business, and paying the cost for it.
Additional Links
https://twitter.com/sethrshapiro
Media Mayhem Playlist:
http://www.youtube.com/watch?v=O77p-6-AqP4&list=PLC937B599FD2B8241&index=1
Media Mayhem Shorts:
http://www.youtube.com/playlist?list=PLjk3H0GXhhGcz4un-zws5sMlCLk3NNjDP